Our Work
Launch Strategy
I crafted a detailed timeline highlighting key milestones in our journey to achieving $20 million in revenue. Achieving such rapid scale without venture capital investment demanded total dedication. Remarkably, only 2% of companies reach the $10 million mark, underscoring the intensity and focus required for such a feat.
Zero to $20 Million in 1.5 years
Funnel Marketing
I employ diverse strategies to capture people's attention and raise awareness for products or services. While it's possible to either overcomplicate the sales funnel or not delve deeply enough into the underlying psychology of decision-making, the essence lies in recognizing and fulfilling a need. It's crucial for marketers to identify the target audience—whether they're aware of their need or not—and compellingly convey the brand's story or value proposition to drive conversions.
Campaign Design
The art of brand messaging
Crafting the perfect narrative at the optimal moment is key to engaging customers. It involves a deep understanding of your audience's challenges, enabling you to tailor your messaging and content to resonate with their life's journey. For example, with the Purewave brand our target audience experiences pain and discomfort, we demonstrate how our product can alleviate their pain and enhance their pleasure, ensuring our solutions are both timely and relevant.
Influencer Content
Influencer / Micro-influencer
Collaborating with influencers offers a powerful channel to expand your audience and infuse new energy into your brand's image. My strategy favored engaging with micro-influencers who were already fans of our products, leveraging their genuine enthusiasm for more authentic promotions. Navigating this space required finesse, and I utilized tools like Klaviyo and Upfluence not just to identify potential influencer partners within our existing customer base but to ensure their alignment with our brand values, ensuring authenticity and effectiveness in our campaigns.
Behind the Scenes
Content, content, content.
In real estate, location is king. Similarly, for brands, content reigns supreme. However, with content, the devil is in the details. Allow me to share some behind-the-scenes shots that showcase the breadth of my management role, emphasizing the meticulous attention to detail required to create impactful brand content.
Product R&D
The timing, complexities and costs are often underestimated.
My expertise spans the full spectrum of product research and development, from initial ideation and market validation to implementation. This journey is complex, requiring a deep understanding of the investment and dedication needed to bring a product to market successfully. I've played a pivotal role in decision-making, collaborating closely with a multidisciplinary team that includes industrial designers, project managers, mechanical engineers, CMF consultants, packaging designers, and in-house staff, alongside key external partners like 3D print shops, OEM/ODM factories, regulatory consultants, IP attorneys, and compliance specialists with the FDA and UL. This collaborative approach has been crucial in navigating the intricacies of product innovation and market introduction.
Patents
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Massage applianceMassage appliance
US USD866790S1 · Issued Nov 12, 2019US USD866790S1 · Issued Nov 12, 2019
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Dual Action, Single Motor Massager Dual Action, Single Motor Massager
US US20190247271A1 · Issued Feb 9, 2019US US20190247271A1 · Issued Feb 9, 2019
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Massage Appliance Having Floating Motor and Vibration Plate for Vibration IsolationMassage Appliance Having Floating Motor and Vibration Plate for Vibration Isolation
US US20200188226A1US US20200188226A1
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Versatile and Ergonomic Percussion Massage ApplianceVersatile and Ergonomic Percussion Massage Appliance
US US20200085675A1US US20200085675A1
Business Plans & Pitch Decks
My background includes crafting numerous business plans and pitch decks for consumer packaged goods (CPG) and Platform as a Service (PaaS) technology products. I view these documents as vital tools for strategic thinking, essential for carving out a competitive edge and validating financial models. My approach treats these plans and decks as dynamic, "living documents" that evolve alongside the business, ensuring clarity and transparency for investors.
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Furthermore, I've developed investor pitch decks for Purewave during periods when the CEO contemplated selling the company. Through my efforts, I established connections with potential buyers and investors, securing offers. However, the decision was ultimately made by the CEO to maintain ownership and control over the company.
BUSINESS TO BUSINESS
DIRECT TO CONSUMER
AMG, AMAZON ADS, AMAZON STORES, ASIN MANAGEMENT & BEYOND
Advertorials
Most of our advertorial plays were focused on B2B revenue with Chiropractors becoming profitable by bringing in New Recurring Revenue.
UI / UX Design