Ozen Vacuum Blender Launch

The CEO was particularly enthusiastic about launching the Ozen vacuum blender, recognizing its potential as an innovative product. However, its introduction proved to be a significant investment, both financially and in terms of our team's focus, as it diverted capital and human resources. Venturing into unfamiliar territory, we faced the challenge of introducing technology not yet validated in the consumer market. This required considerable effort to strategically position the blender against well-established competitors, necessitating a deep dive into market dynamics and consumer perceptions.