In launching Purewave, I adapted strategies from news organizations to grab attention, experimenting with creative content techniques, including the use of a Phantom Flex camera in 2016 for captivating slow-motion content at over 1,000 frames per second. This method, leveraging people's innate curiosity, proved to be the most effective for engaging our target audience at the top of the marketing funnel. The success of this approach cemented "innate curiosity" as a cornerstone of our content strategy.

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Aware of the brief attention span of today’s consumers, we designed thumbnails and video intros specifically to pique the innate curiosity of our viewers. Highlighting the audience's pain points was a strategy to attract qualified traffic, while creating share-worthy content emerged as a key performance indicator. We ventured into various visually striking techniques to seize audience attention within the first two seconds. Continuously innovating and guided by data, we embraced new ideas to discover the most effective strategies.